Using your CV database, explore ways to customize cover letters and CVs to each job’s unique requirements. Remember two very important facts about using cover letters and CVs. First, your CV has only one purpose–to persuade someone to call you for more information or for an interview. Second, the reader usually makes that all-important first decision to screen you in or out within 15 seconds. That’s why you must customize your cover letter and CV to match each job.

You’ll practice customizing your materials, based on Hal’s templates. He will review and comment on your letters and CVs. You’ll also explore marketing, introduction, thank-you, and follow-up letters.